2020
regenerating our connection to identity and consumption
ephemeral erasure: Honour’s in Design Graduate Collection & System design
overview
EPHEMERAL ERASURE is a circular system aimed to shift our relationship with clothing. It explores the connection between identity and consumption, creating a relational context through regenerative, slow and circular design methods to combat the current linear economic model.
goal
Create a solution to the cultural paradigm’s connection with ever-changing identity alignment and consumption rates. Build connection to the users current materials through reflection and analysis of their own identity, needs and design capabilities.
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outcome
My interpretation of this system is a self reflection on my own image. Using my own ephemera to create a renewed selection of clothing that reflects my aesthetics, experiences and values. As part of this collection, a full brand identity has been created alongside font, ephemera, clothing and the systematic design.
Explore the full lookbook here →
Explore the full collection here →
collection campaign:
Direction, Photography, Styling - Mia Henderson
Assist - Ruby Chappell
Model - Eva Ostrowski
lookbook: