2019
reimagining circular fashion through social impact
circular fashion wardrobe system
overview
reDUCT is an innovative fashion system that challenges consumer experience and consumption. This is achieved through designing out waste through a circular design approach:
Designed as a wardrobe basics kit, including 8 items of clothing, a bag and excess for product packaging. Every piece is adjustable and can be worn multiple ways, paired together or mixed with your wardrobe.
Designed to be produced by Social Enterprises around Rural India through all stages of production (Crop growing & extraction, textile production, sewing & packaging). Considering ethical, economical and cultural benefits from this.
At the end of the kit’s life, it is fully biodegradable, or alternatively can be re-sewn into the lay plan to be reused as a sari, sewn into further garments or whatever the consumer desires. This focused heavily on the Cradle-to-cradle model circular design method.
This project was created in collaboration with Lydia Payne at NIFT Delhi through the Prime Minister's Scholarship for Asia: Massey University Sustainable Fashion & Textiles Study Tour 2019.
goal
Understand, analyze and redesign clothing within a global context to be grown, made, produced and regenerated circularly. Identify opportunities to expand on local (New Delhi) agriculture, craft and culture, whilst challenging Western consumption patterns. Design a final fashion solution that is user friendly, adaptable and regenerative through designing out waste.
outcome
A lay plan based off both a length of fabric and a sari, 115 x 500 cm. Creating a zero waste 9 piece kit that includes trouser, top, and sleeve pieces and a bag which together can be styled in a multitude of ways.
At the end of the kit’s life the pieces can be unpicked and re-sewn to the layplan to create a sari or length of fabric for further reuse. Alternatively our lay plan has excess for mending and user adaptation. The kit is made from rice husk yarn, and therefore is biodegradable and compostable. Both end of life uses follow the cradle-to-cradle design model, making it a fully circular solution.
my role
Designer & production
methods
Desk research, in-depth interviews, ideation, material analysis, brainstorm, journey map, prototype, communications.
